The Business of Shopping article showcases their top picks for the best United Kingdom based Rental companies, describing them as "startups and companies taking a variety of approaches to innovating the Rental industry, but are all exceptional companies well worth a follow."

They tried to pick companies across the size spectrum from cutting edge startups to established brands and selected the startups and companies for exceptional performance in one of these categories:

Innovation:

• Innovative ideas
• Innovative route to market
• Innovative product

Growth:

• Exceptional growth
• Exceptional growth strategy

Management

Societal impact

Take a look at the full list: https://businessofshopping.com/101-top-rental-startups-in-united-kingdom/